In January of 2016, fans across more than 100 countries cast their votes to save their favorite MONOPOLY tokens as well as add new pieces to this classic Hasbro game.

Playing with the idea that no token is safe — Stoopid Buddy Stoodios was commissioned to produce a series of animated videos to highlight how certain fan favorite tokens could receive an untimely retirement if they didn’t receive fan support.

The campaign was a huge success and more than 4.3 million votes were tallied — empowering fans to make their mark on this iconic game.

Role: Model Maker / Set Fabrication

Client: Hasbro

Production: Stoopid Buddy Studios